Baby Needs A New Set Of Sales Tools

The Smarter Message for Better Business and SalesIf you’re still on the fence about your company’s online presence, try looking at things from a different perspective. Recast your opportunities in terms of planning and executing for better sales. This can mean more income, more growth and better rewards for all. [Read more...]

Social Media Or Cold Calls? Use Both To Reach And Engage

The Smarter Message for Better Business and SalesUpstaged lately by social media and other online tools, the prospecting phone call that makes an actual connection, introduces you and communicates value is just as important as ever. Make it part of your total sales and marketing toolkit. [Read more...]

Curb Your Enthusiasm (For Social Media Run Amok)!

The Smarter Message for Better Business and SalesDon’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart, efficient way. [Read more...]

Social Media Insider—Facebook Vs. Twitter For Important Content

The Smarter Message for Better Business and SalesHave you seen the latest issue of SUCCESS Magazine? It shares some interesting stats compiled by Mashable.com about certain well-known social media sites. Great food for thought for where you might focus your marketing and networking energy.

[Read more...]

Web 2.0 2011 SF Follow-Up: Social Media Big Draw

The Smarter Message for Better Business and Sales
2011’s Web 2.0 San Francisco conference at Moscone Center was a good one. Like others, I have some ideas for the suggestion box for next year’s gathering, but all in all, I feel O’Reilly Media and UBM TechWeb offered up a valuable event. [Read more...]