If you’re still on the fence about your company’s online presence, try looking at things from a different perspective. Recast your opportunities in terms of planning and executing for better sales. This can mean more income, more growth and better rewards for all. [Read more...]
Upstaged lately by social media and other online tools, the prospecting phone call that makes an actual connection, introduces you and communicates value is just as important as ever. Make it part of your total sales and marketing toolkit. [Read more...]
Don’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart, efficient way. [Read more...]
Have you seen the latest issue of SUCCESS Magazine? It shares some interesting stats compiled by Mashable.com about certain well-known social media sites. Great food for thought for where you might focus your marketing and networking energy.
2011’s Web 2.0 San Francisco conference at Moscone Center was a good one. Like others, I have some ideas for the suggestion box for next year’s gathering, but all in all, I feel O’Reilly Media and UBM TechWeb offered up a valuable event. [Read more...]