Upstaged lately by social media and other online tools, the prospecting phone call that makes an actual connection, introduces you and communicates value is just as important as ever. Make it part of your total sales and marketing toolkit. [Read more...]
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Social Media Or Cold Calls? Use Both To Reach And Engage
Tagged: cold calls, planning, prospecting, sales and marketing, social media
Curb Your Enthusiasm (For Social Media Run Amok)!
Don’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart, efficient way. [Read more...]
Tagged: content, copywriting, sales and marketing, social media