Start A Business Relationship Looking Your Best

The Smarter Message for Business and Sales

Has this happened to you? You visit a site for the first time or request information by mail (e- or otherwise). Interested, you begin reading. Then, you come to a screeching halt—flummoxed by a typo or a startling grammatical twist.

It happened to me online recently
I read on but my mind wandered (and not to the site’s message). If you can’t spell simple words correctly or be bothered with such an easy fix, can you be bothered with other things—like handling my account correctly? Is this the kind of attention to detail I’ll encounter on a day-to-day basis? What other mistakes do you live with (that might affect me)? Don’t you mind looking second-rate?

Spelling and grammatical mistakes may seem like small concerns
In the grand scheme of a communications strategy, perhaps they are. After all the planning, drafts, design and production, doesn’t the project look great? And, really, who cares? Well, lots of people may care. And some of them may be part of your target market.

Typos can be a jarring introduction to you and/or your brand
They can leave an unfortunate lasting impression on your prospects and clients. Some managers may place their correction low on the to-do list, considering them just a mild irritant. But why invite irritation?

  • Control every part of your message that you can control. That includes less glamorous aspects like typos, improper usage and bad grammar.

  • Have several people review your copy to ensure that every sentence makes sense, all words are spelled correctly, every element is properly placed.

  • Even if you’ve paid someone to proof for you, give the text a final review.

  • Make sure a human being proofs. The trouble with auto spellchecking is, there isn’t necessarily a their there (apologies to Madame Stein).

  • If you’ve been alerted to copy (or other) mistakes on your site, fix them asap. If you don’t, visitors may get distracted. They may return—but perhaps only to see whether anyone cared enough to make the correction.

When you first interact with people, you have an advantage. They don’t know you yet! Make the best impression possible. “Minor” details such as properly spelled words and correct grammar can help.

 

Contact Liz Manning at liz@thesmartermessage.com.