If you’re still on the fence about your company’s online presence, try looking at things from a different perspective. Recast your opportunities in terms of planning and executing for better sales. This can mean more income, more growth and better rewards for all. [Read more...]
Social Media Or Cold Calls? Use Both To Reach And Engage
February 13, 2012 by Leave a Comment
Upstaged lately by social media and other online tools, the prospecting phone call that makes an actual connection, introduces you and communicates value is just as important as ever. Make it part of your total sales and marketing toolkit. [Read more...]
Curb Your Enthusiasm (For Social Media Run Amok)!
February 6, 2012 by Leave a Comment
Don’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart, efficient way. [Read more...]
Create A Tagline That Pre-Sells You
January 30, 2012 by Leave a Comment
There are many ways to reach out to prospects and customers. But no matter which tool you use, they all boil down to one thing—communicating smartly. Want a messaging workhorse that you can rely on 24 hours a day, 7 days a week? Create (or redo) a tagline. [Read more...]
For Better Blogging, Write Long And Short
January 23, 2012 by Leave a Comment
There are lots of opinions about the best length for blog posts. Since you’re writing primarily for readers, the value of your post should be your main concern. Not its length. In other words, your posts should be as long as they need to be to satisfy visitors. [Read more...]
For Content That Delivers, Plan Before You Write
January 16, 2012 by Leave a Comment
What’s going on with your company site, your Facebook Page, your Twitter account? (Even know?) Do visitors see high value posts, useful news, helpful links—even periodically updated copy on your website’s static pages? Or, is your content languishing in the pre-development stage? Either way, you’ll want to read this. [Read more...]
Social Media Insider—Facebook Vs. Twitter For Important Content
July 15, 2011 by Leave a Comment
Have you seen the latest issue of SUCCESS Magazine? It shares some interesting stats compiled by Mashable.com about certain well-known social media sites. Great food for thought for where you might focus your marketing and networking energy.
“How Do I Find Business Leads?”
May 27, 2011 by Leave a Comment
It’s a question that’s fundamental to financial growth and success, whether you’re a one-person shop or a company with thousands of employees. If Cash is king for a business, then Leads and Customers are two indispensable pillars supporting the throne. [Read more...]
Writing Good Content: Benefits Vs. Features
May 23, 2011 by Leave a Comment
How do you capture the attention and imagination of your target audience? What tools do you use to persuade, once you’ve made contact? Here’s one that’s sure to help: explain the benefits of your offering. So basic—yet benefits often get overlooked or delivered in an unclear way. Emphasize the benefits to reach, connect and sell. [Read more...]
8 Ways To Stay In Touch With Your Customers’ POV
April 22, 2011 by Leave a Comment
One of the keys to a successful website or online business is showing a sincere interest in your customers. It can help you understand why they visit. And that’s a sure way to consistently give them what they want. Sounds simple, right? But not every business does it. If you do, you’ll gain a big advantage. Here are 8 tips to keep you alert to your customers’ needs. [Read more...]
Writing Good Content: Keep The Focus On Your Customer
April 19, 2011 by Leave a Comment
As a copywriter who’s written for businesses large and small, in print and online, I’d like to share an observation that could affect your company’s financial well-being. It’s about a habit that most businesses have. It always puts the business marketer at a disadvantage. Yet, if a business breaks this habit, it’s almost guaranteed better marketing results—and better sales. [Read more...]
How To Use A Creative Brief
February 7, 2011 by Leave a Comment
A Creative Brief is a smart way to start every marketing communications project. But what’s involved? Who does what? How does a Creative Brief get you the results you want?
A Good Sale Gone Bad
February 3, 2011 by Leave a Comment
Take one well-known voice, data and internet giant. Add a happy, existing customer. Mix in a smart, new consolidation offer at an attractive price. Book a sale! Now, how do you go from that ideal ending to a formerly happy, existing customer threatening to cancel an account? [Read more...]
What Makes A Message Smarter?
January 28, 2011 by Leave a Comment
When trying to reach, persuade and convert prospects and customers, many things can affect your success. Here are a few to think about for your next project.
(Share some of your own tried and true rules.) [Read more...]
Start A Business Relationship Looking Your Best
January 20, 2011 by Leave a Comment
Has this happened to you? You visit a site for the first time or request information by mail (e- or otherwise). Interested, you begin reading. Then, you come to a screeching halt—flummoxed by a typo or a startling grammatical twist. [Read more...]
I'm Liz Manning, copywriter, content specialist and sales strategist. 