Don’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart, efficient way. [Read more...]
Create A Tagline That Pre-Sells You
January 30, 2012 by Leave a Comment
There are many ways to reach out to prospects and customers. But no matter which tool you use, they all boil down to one thing—communicating smartly. Want a messaging workhorse that you can rely on 24 hours a day, 7 days a week? Create (or redo) a tagline. [Read more...]
For Better Blogging, Write Long And Short
January 23, 2012 by Leave a Comment
There are lots of opinions about the best length for blog posts. Since you’re writing primarily for readers, the value of your post should be your main concern. Not its length. In other words, your posts should be as long as they need to be to satisfy visitors. [Read more...]
For Content That Delivers, Plan Before You Write
January 16, 2012 by Leave a Comment
What’s going on with your company site, your Facebook Page, your Twitter account? (Even know?) Do visitors see high value posts, useful news, helpful links—even periodically updated copy on your website’s static pages? Or, is your content languishing in the pre-development stage? Either way, you’ll want to read this. [Read more...]
Writing Good Content: Benefits Vs. Features
May 23, 2011 by Leave a Comment
How do you capture the attention and imagination of your target audience? What tools do you use to persuade, once you’ve made contact? Here’s one that’s sure to help: explain the benefits of your offering. So basic—yet benefits often get overlooked or delivered in an unclear way. Emphasize the benefits to reach, connect and sell. [Read more...]
8 Ways To Stay In Touch With Your Customers’ POV
April 22, 2011 by Leave a Comment
One of the keys to a successful website or online business is showing a sincere interest in your customers. It can help you understand why they visit. And that’s a sure way to consistently give them what they want. Sounds simple, right? But not every business does it. If you do, you’ll gain a big advantage. Here are 8 tips to keep you alert to your customers’ needs. [Read more...]
Writing Good Content: Keep The Focus On Your Customer
April 19, 2011 by Leave a Comment
As a copywriter who’s written for businesses large and small, in print and online, I’d like to share an observation that could affect your company’s financial well-being. It’s about a habit that most businesses have. It always puts the business marketer at a disadvantage. Yet, if a business breaks this habit, it’s almost guaranteed better marketing results—and better sales. [Read more...]
How To Use A Creative Brief
February 7, 2011 by Leave a Comment
A Creative Brief is a smart way to start every marketing communications project. But what’s involved? Who does what? How does a Creative Brief get you the results you want?
Start A Business Relationship Looking Your Best
January 20, 2011 by Leave a Comment
Has this happened to you? You visit a site for the first time or request information by mail (e- or otherwise). Interested, you begin reading. Then, you come to a screeching halt—flummoxed by a typo or a startling grammatical twist. [Read more...]
