Anatomy of a Murder(ous Writing Routine)

If you’re writing and marketing for your company or clients, being productive day in and day out is never easy. But when you add all the daily distractions that are now typical, it’s downright ugly. Here are 5 essential productivity tips to help you get more done (and guarantee you meet your specific and serious goals over time). [Read more…]

Email Workshop: Smart Service Phrases That Build Trust

Shine a spotlight on how much you care for clients with every email you send. Check out this handy group of valuable service phrases that can strengthen rapport and relationships. [Read more…]

Email Workshop: 10 Things To Avoid When Writing Emails

Following on the Email Do lists I posted recently, here are 10 missteps to avoid if you want to feel confident that your emails are doing their job. [Read more…]

Email Workshop: “Do” Tip Sheet, Part 2

12 more smart email writing ideas for your toolbox. [Read more…]

Email Workshop: “Do” Tip Sheet, Part 1

Whether originating a business email or responding to one you’ve received, keep in mind that how you set up and compose your message can help or hurt your “go-to” status and relationship building efforts. Check out the 12 writing recommendations for service emails in this post. [Read more…]

Email Workshop: Benefits of Email for Business

Email—a top choice for business communicating even as it’s demeaned as dated, ignored by texters, left to languish by social media lovers. Sure, there are lots of options for sending messages today. But email has some terrific benefits for every business. Here are 8. [Read more…]

Curb Your Enthusiasm (For Social Media Run Amok)!

The Smarter Message for Better Business and SalesDon’t get me wrong. As a marketing communications copywriter, content specialist and online enthusiast, I get the value of social media. But, the best value results from social media used in a smart, efficient way. [Read more…]

Create A Tagline That Pre-Sells You

The Smarter Message for Better Business and SalesThere are many ways to reach out to prospects and customers. But no matter which tool you use, they all boil down to one thing—communicating smartly. Want a messaging workhorse that you can rely on 24 hours a day, 7 days a week? Create (or redo) a tagline. [Read more…]

For Better Blogging, Write Long And Short

The Smarter Message for Better Business and SalesThere are lots of opinions about the best length for blog posts. Since you’re writing primarily for readers, the value of your post should be your main concern. Not its length. In other words, your posts should be as long as they need to be to satisfy visitors. [Read more…]

For Content That Delivers, Plan Before You Write

The Smarter Message for Better Business and SalesWhat’s going on with your company site, your Facebook Page, your Twitter account? (Even know?) Do visitors see high value posts, useful news, helpful links—even periodically updated copy on your website’s static pages? Or, is your content languishing in the pre-development stage? Either way, you’ll want to read this. [Read more…]

Writing Good Content: Benefits Vs. Features

The Smarter Message for Better Business and SalesHow do you capture the attention and imagination of your target audience? What tools do you use to persuade, once you’ve made contact? Here’s one that’s sure to help: explain the benefits of your offering. So basic—yet benefits often get overlooked or delivered in an unclear way. Emphasize the benefits to reach, connect and sell. [Read more…]

8 Ways To Stay In Touch With Your Customers’ POV

The Smarter Message for Better Business and SalesOne of the keys to a successful website or online business is showing a sincere interest in your customers. It can help you understand why they visit. And that’s a sure way to consistently give them what they want. Sounds simple, right? But not every business does it. If you do, you’ll gain a big advantage. Here are 8 tips to keep you alert to your customers’ needs. [Read more…]

Writing Good Content: Keep The Focus On Your Customer

The Smarter Message for Better Business and SalesAs a copywriter who’s written for businesses large and small, in print and online, I’d like to share an observation that could affect your company’s financial well-being. It’s about a habit that most businesses have. It always puts the business marketer at a disadvantage. Yet, if a business breaks this habit, it’s almost guaranteed better marketing results—and better sales. [Read more…]

How To Use A Creative Brief

The Smarter Message for Better Business and Sales

A Creative Brief is a smart way to start every marketing communications project. But what’s involved? Who does what? How does a Creative Brief get you the results you want?

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Start A Business Relationship Looking Your Best

The Smarter Message for Business and Sales

Has this happened to you? You visit a site for the first time or request information by mail (e- or otherwise). Interested, you begin reading. Then, you come to a screeching halt—flummoxed by a typo or a startling grammatical twist. [Read more…]