Business Strategist Alert: Web 2.0 SF Begins March 28, 2011

Web 2.0 2011 In San FranciscoGet ready for Web 2.0, the multi-day conference at Moscone Center West brought to you by O’Reilly Media, Inc. and UBM TechWeb. Web 2.0 is an impressive presentation of ways to do business digitally. It’s designed to inform business owners, business marketers, business strategists, sales professionals, content providers, writers, designers and developers, and others about the latest and best ways to do business in an online world. I’ll be there again this year. Should you attend?


Web 2.0 Brings Together Innovators And Experts To Inform And Inspire

The 4-day roundup covers topics on social media, mobile opportunities, e-commerce, online marketing, gaming, new business models, security, design, development and more. It isn’t cheap, but when you break down the cost per day—and consider everything available to you each day—I think it’s a good investment (whether yours is an e-commerce-type endeavor or a more services-oriented firm). And if you’re still at the “toe-dipping” stage of establishing an online presence, it can be especially eye-opening and valuable.

The conference starts with one day of in-depth workshops. Some of this year’s lineup are:

  • Get Going: How to Build and Test Your idea Without Programming
  • Effective Facebook Ads and Applications
  • Building Cross-Platform Mobile Apps
  • Killer SEO & PPC Strategies & Tactics

From Tuesday to Thursday, you can choose from a variety of targeted sessions lasting about an hour each.

There are daily keynote speeches from big names in the digital industry and well-known business leaders who share secrets to their online success. Scheduled speakers include:

  • Mari Baker, President and CEO of PlayFirst, Inc.
  • Christian Crumlish, Director of Consumer Experience at AOL
  • Liz Gannes, Senior Editor of the Wall Street Journal’s All Things D
  • Reid Hoffman, Founder of LinkedIn
  • Amy Jo Kim, Co-Founder of ShuffleBrain
  • Elspeth Rountree, Blogger

You can attend smaller meetups and pursue a topic in greater detail with like-minded people. (Last year, many of these seemed to start up spontaneously depending on the number of folks sharing an interest. It was great. Keep an eye on the whiteboard.)

The Startup Showcase on Tuesday, hosted by Ann Winblad of Hummer Winblad Venture Partners, puts you in the room with dozens of new companies, all pitching their visions and technologies. The judges of this 1-hour event will select the favorites and lead an illuminating conversation with the finalists. Check it out because you may want to do your own pitching in a subsequent conference.

There’s also a 2-day Expo that showcases a multitude of companies, online trends, tools and technologies. It’s an enormous group and takes time to get through. Make room for it in your schedule if you really want to get a good feel for 1) what’s going on in the industry and, 2) what might help you do more business, better.

There’s a useful online Attendee Directory that makes it easy to connect with friends who’ll be at the conference. The Directory can also help you set up networking opportunities—search it, introduce yourself and make appointments to discuss your business idea or proposal.

As in the past, there will be some after-hours social mixing to cap off each day.


Things can change so for the latest Web 2.0 SF 2011 details, check out the fully loaded conference site

In 2010, I got a great deal out of sessions that explored Content strategies and implementation, User Experience issues when planning and building a site, Search Engine Optimization insight and recommendations, and top site design pitfalls to avoid. These presentations and many others gave me new info that I then pursued further and now bring to bear on behalf of clients.

Other pros:

  • It’s exciting, stimulating and helps to keep you current
  • It’s fun
  • It has Wi-Fi
  • Parking’s available
  • It’s in San Francisco!

I’ll be posting updates on what I see, hear and learn. Stay tuned.

Contact Liz Manning at